Press and hold the card, then tap Save to Photos.
Swipe through a boutique owner's week and find your type.
Then see what changes for your boutique:
At the end you get: your type, the hours you'd get back, and your plan.
Swipe right for "that's me", left for "not me". Or tap.
Add your store and we'll take a quick look, the way a shopper would. We only read what's public on your site.
This is how we find the money sitting on your racks and pick three pieces to sell at full price this week. Skip it and your runway won't have those.
Walking your runway…
It won't run your boutique for you. It takes the busywork off your plate, so you have more time for the parts only you can do.
Your evenings this week, 6–9pm Each block = 15 minutes
Based on your answers and Lori's real times at Taylor G: about 5 minutes a listing by hand, and 3 hours for 30 product posts, written and scheduled, start to finish (15 minutes with the tools).
You're not doing anything wrong. Nobody hands boutique owners the tools the big stores have, so you end up doing it all by hand. Here's where to start.
None of this is your fault. You've just been missing the right systems. Now you have them.
Still in most sizes, not marked down. They didn't sell because the right women never saw them, not because of the piece or the price. At Taylor G, 92% of the stock sitting on the racks fit customers she already had.
Repost these at full price, to the women they fit
Lori's tip: repost what's still in stock before you reach for a markdown. It's how she keeps selling at full price.
From your public product list today. Numbers are a floor, not a guess: one of each size still showing.
"I have my life back."
— Lori, owner of Taylor G
These tools gave her back about 15 hours every week, the work of a part-time employee.
Your three fixes are in the spotlight above. Here's everything else that comes with Boutique Runway. Tap any part to see what's inside.
$1,500 one time + $100 a month
You pay the $1,500 once. Never again.
After that, the hours you get back keep coming back every week, for good, for $100 a month. That's about $3 a day, less than a part-time employee costs in a single afternoon.
What you need: a Shopify store. Klaviyo is optional: the texts run through it.
Apply for founding accessLori and Rhett, about 6 minutes
(video to film)
We'll text you your plan, so it's there when you have a minute. Then one money move a week: the pieces worth reposting at full price, and one of Lori's tips to put your plan to work.
Lori opened her first boutique at 23. She went on to manufacture apparel for some of the largest retailers in the country, including Dillard's and Nordstrom, and for about 3,000 boutiques, while running her own boutique on Southlake Town Square in Texas. Then she stepped away to raise her family.
Years later she opened Taylor G. She knew clothes and boutiques better than almost anyone, but like most owners she was doing it all by hand, mostly alone. Her son Rhett watched the days run long after the shop closed, and started building. Every tool was made for his mother's boutique and tried on her floor first.
Boutique Runway is both halves, for your boutique: Lori's answers and Rhett's tools.
No. You install it in your Shopify store like any app, add your voice once, and approve what it suggests.
No. Big changes show a before-and-after first, and everything can be undone.
No. It's a product: Lori's recorded answers plus the tools. That's how we keep it affordable.
Only your public product list, the same thing any shopper can see. We didn't log in to anything.
Right now it's built for Shopify only.
It's yours. We never sell it.
Scan to find yours
Which boutique owner are you?
Two minutes, no sign-up.
Boutique Runway boutiquerunway.com
Press and hold the card, then tap Save to Photos.